Faith-Based Mental Health at Digital Scale

Mindcare operates at the intersection of clinical psychology and biblical healing, aiming to transform trauma into testimony. While their expertise in trauma-informed care and “Basic Principles of Mental Health” was profound, their digital footprint was virtually non-existent.
The organization faced a dual challenge:

1. Audience Deficit: They possessed high-value educational content but lacked the distribution systems to reach those suffering in silence.
2. Sustainability Mandate: To fund their ministry and future retreats, they needed to monetize their digital presence and drive enrollment for their online courses. This required crossing specific subscriber thresholds on YouTube and establishing a predictable traffic source.

Mindcare needed a strategic partner to build a content supply chain capable of breaking through the noise without compromising the sensitivity of their message.

CDN implemented a Content Adaptation Strategy, shifting the focus from “archiving content” to “engineering retention.” We deployed a hybrid approach that used paid media to spark momentum while building an organic engine to sustain it. The objective was to translate complex health topics into high-velocity assets that the algorithms on YouTube, Facebook, and Instagram would actively promote.

1. High-Velocity Short-Form Production

   Recognizing that modern organic reach is driven by short-form video, CDN implemented an aggressive “Shorts” strategy. Over the reporting period, we managed the deployment of over 700 video assets. This volume was not random; it was a calculated stress test of the algorithm to identify winning topics, specifically targeting “trauma recovery” and “mental endurance” keywords.
2. The improved SEO Pivot

   Early in the campaign, growth was linear. CDN analyzed retention data and pivoted the metadata strategy in Q3. We optimized titles, descriptions, and hashtags to align with high-intent search queries on YouTube. This shifted the channel from passive hosting to active discovery.
3. Hybrid Distribution Model

   While YouTube was the organic engine, we utilized Facebook as a strategic amplifier. By running targeted ad campaigns (generating 172,000+ views), we validated content resonance before scaling it organically. This “paid-to-organic” feedback loop allowed us to refine messaging with minimal waste.