Expanding Digital Reach for ASI National

From a member-limited digital presence into a modern discovery platform, growing ASI National’s audience by 50% in under eight months and expanding reach across video and social channels, resulting in sustained visibility and a scalable organic growth engine.

The Client

ASI National is a unique membership organization of business owners, professionals, and supporting ministries dedicated to integrating their faith with their vocations. While the organization holds significant influence within its denomination, its digital footprint did not reflect the vibrancy or scale of its membership base.

The Challenge

Despite producing high-quality content and hosting major annual conventions, ASI faced a “discovery gap.” Their digital presence relied heavily on existing member engagement, resulting in stagnant growth and limited visibility among potential new members. They needed a strategy to:

  1. Rapidly expand brand awareness beyond their immediate circle.
  2. Modernize their acquisition channels using video-first platforms.
  3. Establish a sustainable organic growth engine that wasn’t permanently dependent on high ad spend.

Strategy & Execution

Christian Digital Network (CDN) positioned itself not merely as a service provider, but as a growth partner. We implemented a “Dual-Engine Growth Strategy”—using paid media to aggressively acquire audience share, while simultaneously building an organic content ecosystem to retain them.

  1. The “Shock-and-Awe” Acquisition Phase (April – July 2025)

    We recognized that organic growth on mature platforms (Facebook/YouTube) is slow without an initial catalyst. We deployed highly targeted ad campaigns focused on Subscriber Acquisition and Reach.
    •  Action: We leveraged the ASI Convention content, repurposing long-form talks into high-velocity Shorts and Reels.
    • Optimization: We aggressively optimized for cost-efficiency, driving Cost Per Subscriber (CPS) down to industry-leading lows (as low as $0.14 in specific campaigns).
  2. Strategic Calibration (August – September 2025)

    As volume exploded, we refined our targeting. We shifted from broad global reach to specific geographic cohorts (North America) to ensure the audience aligned with membership goals. This phase focused on deepening engagement rather than just widening the funnel.
  3. The “Organic Stress Test” (October – November 2025)
    In a move to validate the health of the digital ecosystem, paid advertising was paused. This helped determine if the “paid engine” had successfully jumpstarted the “organic engine.”

Results & Impact

The campaign window (April to November 2025) transformed ASI’s digital posture from static to explosive. The data confirms that CDN’s strategy successfully “woke up” the algorithms across key platforms.

Performance Highlights (Year 2024)

  1. Unprecedented Audience Expansion (YouTube)
    YouTube served as the primary acquisition channel. By leveraging an ad-supported Shorts strategy, we achieved massive top-of-funnel awareness.
    • Metric Highlight: In April alone, the start of the campaign drove a +1,822% increase in views and a +26,438% increase in new subscribers compared to the previous month.
    • Sustained Velocity: By October, monthly viewership had stabilized at over 152,000 views, a massive increase from the pre-campaign baseline of ~2,500 monthly views.
    • Efficiency: We demonstrated that high-volume growth is cost-effective, acquiring thousands of subscribers at pennies on the dollar compared to standard non-profit benchmarks.
  2. The “Organic Explosion” (Facebook)
    The true proof of strategic success occurred in November 2025, after paid ads were removed.
    • Metric Highlight: With zero ad spend, Facebook Organic Reach surged by +135.7% and Organic Views increased by +96.6% compared to the prior month.
    • Business Impact: This confirmed that our paid strategy successfully signaled to the Meta algorithm that ASI content was high-value, resulting in sustained, free distribution to a wider audience even after the budget was cut.
  3.  Engagement Quality
    While reach fluctuated based on ad spend, engagement remained robust. In August, despite a calibration in reach, engagements on YouTube more than doubled (+103.5%), showing that the new audience we acquired was not just passive, but actively interacting with the ministry’s message.

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